Remember when Netflix was launched? We were all delighted with this one platform for movies, series and documentaries on demand. But then HBO, Disney+ and local platforms popped up. Now we need at least three subscriptions to watch everything we love. Bye, bye, subscription benefit.
Subscriptions are a huge business opportunity. New subscription models hit the market every single day. Many established businesses search for ways to redesign their pricing model to subscriptions but that can be quite challenging because it affects many touch points in the organization. Start ups which were designed to bill on a subscription bases have an advantage in the subscription share. But there is a limit to subscriptions. As a user, you have room for only so many. So we have to learn, optimize and collaborate.nonefield_5afc022d0e01430